You know the Durban market. I know how to get you in front of people searching for what you offer. Pay-per-lead means you only pay when a real enquiry comes through. No retainer, no ad spend charges, no risk.
Three reasons this model is different from every Google Ads pricing structure you've seen before.
You know the exact cost of each enquiry before we start. No surprise invoices, no creeping management fees, no "we need to increase your budget" conversations. Every lead costs the same, whether it's your first or your five hundredth.
Starting small? Begin with a modest target and pay only for what you get. Growing fast? Ramp up lead volume without renegotiating contracts or committing to a higher retainer. The pricing naturally flexes with your capacity to handle new business.
No leads means no cost. If the campaigns produce nothing, you pay nothing. I absorb the ad spend, the setup time, the management effort, and the risk. Your budget is only touched when a real enquiry comes through your door.
From your first lead to your five hundredth, the model stays simple, predictable, and aligned with your growth.
Based on your industry, your service area across Durban and KZN, and the competitiveness of your search landscape. A plumber servicing Umhlanga has different lead economics than a financial services firm in the Durban CBD. We find the right price for your specific situation, and it doesn't change unless we both agree.
How many leads can your business handle per month? 10? 30? 100? We start where you're comfortable and scale at your pace. Too many leads can be as disruptive as too few, so you control the volume, and I control the delivery.
At the end of each month, you're invoiced for the qualified leads that came through, nothing more. No retainer. No ad spend charges. No management fee. Just: number of leads × agreed price per lead. That's your entire invoice.
Hitting capacity? We throttle back. Ready for more? We ramp up. Seasonal business? We adjust with your cycle. There's no contract lock-in, no minimum commitment period. The model is designed to flex with your reality, not force your reality to fit a contract.
The difference isn't just price, it's what each model incentivises.
The leads you pay for are from real people, not bots. Every campaign runs automated click fraud monitoring that blocks suspicious IP addresses from ever seeing ads again.
Suspicious IP behaviour, repeated clicks, bot patterns, automated traffic, gets detected and blocked from seeing the ads again.
No bot traffic inflating your lead count. No fake enquiries dressed up as qualified leads. You only pay for leads from real people with genuine intent.
Nothing to configure, no dashboard to check, no report to interpret. It's included because genuine leads are the entire point of pay-per-lead, you shouldn't have to manage the protection layer to get real enquiries.
Everything you need to know about how pay-per-lead works in practice.
It's based on your industry, the competitiveness of your search landscape, your service area, and your average deal value. A lead for a R1,250 plumbing job is priced differently than a lead for a R25,000 financial services retainer. We agree on the price before anything starts, and it stays fixed unless we both agree to change it.
We set a target volume that matches your capacity. If you're getting too many leads, we throttle the campaigns back. If you want more, we ramp up. You're never forced to pay for leads you can't handle, the model is designed to flex with your operational capacity.
I do. That's the core of the pay-per-lead model, I cover the ad spend, the setup, the management, and the click fraud protection. You pay only for qualified leads. If a campaign runs for a month and produces zero leads, you pay zero and I absorb the full ad spend cost.
We define what "qualified" means together, before we start. A qualified lead must match criteria you're happy with, genuine enquiries from real people in your service area. Click fraud protection ensures bot traffic doesn't generate fake leads. And if a lead doesn't meet the agreed criteria, you don't pay for it.
No. You can pause or stop at any time. If the model isn't working for you, we stop. No exit fees, no minimum commitment, no lock-in. The model works because it's aligned, if you're not getting value, you shouldn't be forced to keep paying.
No, and there's a good reason. Google's double-serving policy prevents running separate campaigns for the same business across multiple accounts simultaneously. Instead, I build and run everything through a dedicated structure designed specifically for lead generation, using a call-to-action domain I own and my own hosting. This means there's almost nothing you need to bring to the table, no domain to buy, no hosting to set up, no account to configure. We keep it clean, compliant, and fast.
I'm based in Durban and I know the KZN market well, but I work with businesses across South Africa. The pay-per-lead model works the same way regardless of where you're located. If you're targeting customers in Durban, Pietermaritzburg, Ballito, or anywhere else in KZN, you get the same local market knowledge. For businesses outside KZN, the model still works, I just don't have the same on-the-ground knowledge of your local market.
Pay only for the leads you get. No retainer, no setup fees, no risk.